In this post, we demonstrate how Yahoo implemented Amazon Bedrock to enhance their Search Retargeting (SRT) capabilities in the Yahoo DSP ad tech suite. SRT is a core audience targeting solution that helps advertisers reach users based on their historical search behavior, bridging search intent with display, video, and native advertising. Beyond targeting keywords entered on Yahoo Search, SRT uses AI to identify and engage users who demonstrate intent through search activity both on Yahoo and across integrated partner systems.
Strategic AI Brief
Impact Analysis
In this post, we demonstrate how Yahoo implemented Amazon Bedrock to enhance their Search Retargeting (SRT) capabilities in the Yahoo DSP ad tech suite.
Market Signal
SRT is a core audience targeting solution that helps advertisers reach users based on their historical search behavior, bridging search intent with display, video, and native advertising.
Tactical Warning
Beyond targeting keywords entered on Yahoo Search, SRT uses AI to identify and engage users who demonstrate intent through search activity both on Yahoo and across integrated partner systems.